CONCICO CO. LTD.

PROJECTS

Present projects include:

-Working on behalf of a European retailer to conduct a detailed in-store visitor catchment study in Shanghai evaluating which segment of consumers are most responsive to a direct marketing campaign in terms of both visitation and sales.

-Analyzing the impact of a Direct Marketing campaign for different groups of consumers in several Chinese cities.

-Researching Chinese parents views on raising children and parenting for a Beijing based, European NGO.

-Assisting a European client to build a model for Marketing Return on Investment that captures several marketing metrics.