PROJECTS
Present projects include:
-Working on behalf of a European retailer to conduct a detailed in-store visitor
catchment study in Shanghai evaluating which segment of consumers are most responsive to a
direct marketing campaign in terms of both visitation and sales.
-Analyzing the impact of a Direct Marketing campaign for different groups of
consumers in several Chinese cities.
-Researching Chinese parents views on raising children and parenting for a
Beijing
based, European NGO.
-Assisting a European client to build a model for Marketing Return on
Investment that captures several marketing metrics.
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