Through Concico's partnership with Trisearch in Shanghai we can offer market research with our own fieldwork teams in several Chinese cities. We can thus guarantee top international quality research at competitive local prices.

Consumer Market Research
At Concico we have a thorough understanding the Chinese market for consumer goods and services and are aware of the demographics and characteristics of different Chinese consumer segments. We assist clients to examine the market potential for their products and services as well as to define a suitable market strategy for maximum market share and the best return on marketing investment. We do this via different forms of tailored market research.

We have strong experience from Visitor Catchment Surveys (VCS) that we connect to detailed maps of China's main cities and can thus help define the market uptake of a retail outlet and its characteristics. We also have experience of Customer Satisfaction Surveys, Mystery Shopping, Focus Group Discussions, product evaluation surveys, establishment of customer panels and Brand Tracking Surveys.

Mystery Shoppers and Customer Satisfaction Surveys
Are you aware of experience your customers have in your store? We conduct professional mystery shopper surveys with quick feedback to enable our clients to quickly remedy any shortcomings. We have a network of over one million Mystery Shoppers throughout China.

Store Comparison Data Modeling
The drive in China is to open more stores, but are all stores really performing? We can help to model store data for comparison across markets and to find similar characteristics of the best stores to emulate. We analyze factors including store location, customer demographics, customer service, sales staff, store promotions and marketing activities. We help identify why certain stores are performing better and help to spread success factors across our clients’ organizations.