Direct Marketing and Loyalty Programs

A customer membership club is a smart and efficient way to communicate with your existing customers and find new ones. A solid loyalty program is especially valuable in China where customer data is often lacking or unreliable.

Concico has extensive experience modeling and implementing customer membership programs in China. From designing the strategies to delivering direct customer communication we take you through the entire process, ensuring you make the strongest possible impact on the defined market segment.

Apart from using databases to communicate with customers, we believe them to be a valuable research tool. By clustering your data we provide insight into who your customers really are and can also establish customer panels for your brand.