Direct Marketing and Loyalty Programs
A customer membership club is a smart and efficient way to work and communicate with the customers of your products and services as well as to find potential new customers. Given the general lack of and unreliability of customer data in China, a solid membership club is a very valuable marketing tool. Concico has experience from modeling and implementing customer membership programs in China. We assist clients throughout; from the strategy phase to the operational delivery of direct customer communication allowing for the strongest impact on the defined market segment.

Apart from using the database for communicating with customers it can also be used as a strong research tool. We assist clients to cluster their data to gain insights into who the customers really are. We can also establish customer panels for the clients brand.