Direct Marketing and Loyalty Programs
A customer membership club is a smart and efficient way to work and communicate
with the customers of your products and services as well as to find potential
new customers. Given the general lack of and unreliability of customer data in
China, a solid membership club is a very valuable marketing tool.
Concico has experience from modeling and implementing customer membership
programs in China. We assist clients throughout; from the strategy phase to the
operational delivery of direct customer communication allowing for the strongest
impact on the defined market segment.
Apart from using the database for communicating with customers it can also be
used as a strong research tool. We assist clients to cluster their data to gain
insights into who the customers really are. We can also establish customer
panels for the clients brand.
DATABASE MARKETING