Concico's vision is to enable both Chinese and international companies harness the powers of marketing, market research, database analysis and database marketing to reach the right consumers and hence increase profitabillity.

Magnus Omstedt, Managing Director
Prior to founding Concico, Magnus worked four years in the Marketing Department of IKEA China as the Market Research and Catalogue Distribution Manager. His main focus was quantitative and qualitative consumer market research, coordinating the distribution of 36 million IKEA catalogues and establishing a customer relationship management (CRM) database.

At Concico Magnus assists clients both in China and internationally to create effective marketing and retail strategies based on market research.

He has lived and worked over 15 years in Asia including Japan, Hong Kong and China. Magnus is fluent in Chinese (mandarin) and holds Master's Degree in Economics from the Stockholm School of Economics in Sweden coupled with MBA studies at Keio University in Japan.

Andreas Larsson, Senior Consultant
Prior to joining Concico, Andreas worked seven years in the IKEA store in Shanghai. Andreas has strong experience in project management and implementing and coordinating processes in a retail environment. Andreas main focus in Concico is project management and quality control. Andreas speaks fluent Chinese (mandarin) and holds a degree in East Asian Studies from the Univeristy of Lund in Sweden.

Concico is also the owner of registered trademarks Boneca and DecorAsian.